We optimize, optimize, optimize.
Let's talk about what you need. How can we help? The answer should always be yes...and....
Our goal is to drive your business, effectively and efficiently. Our creativity doesn't come with an on/off switch. It permeates all our dealings with you. So can we help you with branding? Strategy? Broadcasting? Online marketing? Social Media? Direct marketing? Public relations? Given our experience the list is quite long. Rather than boring you with bullet points, the headline sums it up: We are content optimizers. Organic? Inorganic? Offline as well as online? Yes to those questions...and....
Inextricably intertwined, if you're not optimizing both ways then you're going to lose in the search engine wars. Our clients turn to us because we begin with one goal ... to impact your organic search results. We are happy to consult with you about your keyword strategy to make sure your behind-the-scenes coding is properly and effectively crafted. The copy/content we develop is infused with the artful placement of keywords.
Both blogging and publishing articles are a proven strategy to impact what search engines care about. Namely, your expertise and the freshness of your web site. Of course, blogging doesn't want to be lifeless and impersonal, but it does need a keyword approach to it. As for article publishing, by carefully managing the flow of when and where you publish content, it can have legs on web sites far beyond yours. There are tactics and services for article placement that we would be happy to discuss.
We are excited by the power and efficiency of controlling your web site, seo, blogging, social outreach (Facebook, Twitter and Linkedin), email and analytics all in one easy-to-use interface. Our experience includes a variety of CMS platforms -- from open source to proprietary and even the MemberClicks association solution. Given our background and experience, we are uniquely able to help you take advantage of the many built in tools derived from the fundamentals of what many call direct response marketing.
Continuous improvement is the foundation on which we build. You'll hear us say: "Let the visitors tell us." That's shorthand for a belief in testing and making improvements that impact your return on investment. Even though we're a creative enterprise at heart, we love numbers and we are happy to use whatever analytics are available to inform our design and copy. Although we've been using Google analytics for years, we became officially Adwords Certified as of June 2014.